about gratis
Gratis provides beauty and personal care solutions that enhance everyday life. The Turkish company operates an extensive network of retail stores across the country, offering a wide range of cosmetics, skincare, and personal hygiene products. Serving millions of customers, Gratis is committed to making quality personal care accessible to all.
The Challenge
A prominent cosmetics retailer with an extensive network of stores sought to expand its reach among millennials and Gen Z consumers through influencer marketing campaigns on Instagram, TikTok, and YouTube.
The retailer’s previous influencer collaborations yielded disappointing results, with low engagement and minimal impact on sales. The marketing team suspected that some influencers had artificially inflated their follower counts and engagement metrics using bots and fake accounts. This made it challenging to allocate the marketing budget effectively and achieve a strong return on investment (ROI).
What did Statilize do
The Solution
The cosmetics retailer partnered with Statilize to leverage our advanced AI-driven analytics and extensive proxy network. Our approach included:
1. Influencer Verification Analysis
Conducted a thorough assessment of potential influencers’ follower bases to detect bots and fake accounts.
2. Engagement Quality Assessment
Analyzed likes, comments, and shares to differentiate between organic and inorganic interactions.
3. Historical Follower Growth Analysis
Examined influencers’ follower growth patterns to identify unnatural spikes indicative of purchased followers or bot activities.
4. Influencer Comparison and Selection Tool
Provided side-by-side comparisons of influencers based on authentic engagement rates, audience demographics, and content relevance.
Implementation
Using our platform, the retailer was able to:
- Identify Authentic Influencers
Shortlisted influencers with genuine engagement whose followers matched the target demographic.
- Optimize Marketing Budget
Allocated funds more efficiently by avoiding influencers with inflated metrics.
- Enhance Campaign Strategies
Developed content strategies aligned with the authentic interests of the influencers’ audiences.
The Results
- 40% Increase in ROI
- 60% Higher Engagement Rates
- Reduction in Marketing Spend Waste
- >95% success rate of bot case completion
- Strengthened Brand Reputation