about paysafe
The National Directorate of Communications, a government agency responsible for managing public information and media relations, sought to monitor and analyze trending topics and hashtags across social media platforms. Their goal was to identify whether sensational news stories and trending topics were organically gaining traction or were being artificially amplified through bots and coordinated inauthentic activities.
The Challange
The agency faced significant challenges in:
- Distinguishing Organic Trends from Manipulated Content
- With the rise of misinformation and artificially hyped topics, it was difficult to determine which trends genuinely reflected public interest.
- Identifying Inorganic Engagement
- Detecting bot activities and coordinated manipulation efforts required advanced analytics beyond the agency’s existing capabilities.
- Responding Effectively to Sensational News
- Without accurate data, the agency struggled to allocate resources efficiently to address misinformation or unwarranted public concern.
What did New Media Order do
The National Directorate of Communications partnered with NewMediaOrder to leverage our advanced AI-driven analytics and extensive proxy network. Our approach included:
- Trend Monitoring and Analysis
- Continuously tracked trending topics and hashtags across multiple social media platforms, identifying sudden spikes in activity.
- Engagement Authenticity Assessment
- Analyzed engagement patterns to differentiate between organic user interactions and inorganic activities driven by bots or coordinated groups.
- Bot Detection and Reporting
- Utilized advanced algorithms to detect bot networks and inauthentic accounts amplifying certain topics.
- Customized Reporting Dashboard
- Provided real-time dashboards and detailed reports tailored to the agency’s needs, highlighting critical insights.
Implementation
Using our platform, the agency was able to:
- Monitor Trends in Real-Time
- Access up-to-date information on emerging topics, allowing for timely responses.
- Identify Inorganic Activities
- Detect and document instances where topics were being artificially promoted.
- Inform Strategic Communications
- Develop data-driven strategies to address misinformation and engage with the public more effectively.
- Collaborate with Other Agencies
- Share insights with law enforcement and cybersecurity teams to mitigate potential threats.
The Results
- Improved Response Times: Reduced the time taken to identify and respond to inorganically promoted topics by 60%.
- Enhanced Public Trust: Provided accurate information to the public, countering misinformation campaigns effectively.
- Strengthened Inter-Agency Collaboration: Shared valuable insights with other governmental bodies to enhance national security measures.
- Resource Optimization: Allocated resources more efficiently by focusing on trends that genuinely required attention.
